Have you ever heard of "The Shopping Cart" theory?
If you haven't, you'll wanna keep reading. It's some pretty interesting stuff.
So, the theory goes like this....
"The shopping cart theory proposes that an individuals moral character can be determined by whether they choose to return a shopping cart to it's designated spot or not."
Damn. Think about that for a second....makes sense doesn't it?
There's no one enforcing you to return the cart...
There's no "law" which states you must return the cart ...
No one really gives a siht if you return it or not....
The parking lot already resembles an abandonded cart graveyard....
And the cart recepticales are more spaced out than JFK's two front teeth.
BUT.
You KNOW it's the right thing to do and THATS the dillema.
What do you do when no one is looking? When no authority figure or law is enforcing your actions? How do you act when you have the utmost freedom to make a decision?
I don't know...I just found it really interesting. And not only because I always return my carts (subtle virute signaling).
But my question is...
How come companies stillll use crappy and outdated abandoned cart emails when they knowwww that's not the right thing to do?
It's morally and financially unethical...hear me out.
For starters, they're destroying any chance they had to get their product or service into a customers hands. A product or service that could have helped this persons life, and affect it in a positive way...
...and at the same time....they're dumping gasoline all over money they could have had, pulling out a box of matches, and hucking the whole thing on top of the soaked cash.
No bueno.
Eat really eats me up.
And that's why I wrote this stunna' of an email.
(seriously, it took me 15 minutes to write and I guarantee it'd wayyy outperform the abandonded cart emails I see all the time)
Take a look.
--
From name: UPS guy
Sub line: I'm outside
Preheader: I'm double parked and a pitbull is looking at me funny
This is weird [[contact.first_name]],
I have a package with your address but…
I can’t drop off the package...yet
No, I’m actually very good at my job thank you.
My boss actually just called me and said, “DON’T DROP OFF THAT PACKAGE YET!”
I mean I know you were looking at The Key Dough, and I know your mouth is watering already just thinking about it…
But I guess we have this rule where you have to purchase the item first.
And it looks like something happened during your checkout process.
If you could just go to this link and finish up the order that’d be great…
>>> Click here to get your {Product} delivered to your door
Thanks, that really helps me do my job..and gets my boss to stop screaming at me.
You just made this UPS guy VERY happy.
Now, about that feral pitbull....
Anyways...I hope you enjoy your mix as much as my boss loves yelling on the phone.
See ya soon.
UPS delivery guy
P.S. Just kidding- it’s {Business owner name} (I know, I’m really good at impressions huh).