Once upon a time…

 

I was a part-time waiter in a cheap Hawaiian shirt…

 

Chronically addicted to “changing my major” at university…

 

And desperately searching for a way out.

 

This persisted for over a decade… From high school graduation (2008) to 2019.

 

Fast forward to 2022 ===>  

 

🚀 Troy Ericson hires me as an email list manager & copywriter to manage clients for his email agency, Lead Paramedic!

 

Now, I live in Saint Petersburg, Florida and wear a Hawaiian shirt whenever I feel like it, because I can (but I don’t…I’ve had enough of 'em for one lifetime).

 

In 2022 I generated over $600k for our clients in e-commerce (what I’m best at), coaching, info products, and more.

 

But… I can’t take all the credit.

 

Because the one variable that contributes MOST to sales is whatever you’re selling… Your offer.

 

However, most email copywriters won’t hesitate to tell you how much money “their” emails & words generated…

 

Give me a break.

 

Because without great ads, customer service, website, product images, fulfillment and most importantly… A great offer… “Words” can only do so much.

 

I believe your marketing (and emails) should compliment your offer… 

 

It shouldn’t be the other way around.

 

And when you DO have an irresistible offer…

 

Email is the perfect tool to increase…

 

🚀 Your customers LTV (Lifetime Value)

🚀 The actual “consumption” of your product or service

🚀 “Word of mouth” marketing (referrals)

🚀  Sales (yes)

🚀  The relationship between you & your customers (more sales)

🚀  Plus much more

 

I’m not the best copywriter in the world (that seat is still taken) but I did write 1,373 emails in 2022 (that’s 3.76 emails a day for 365 days straight).

 

So I’ve discovered a thing or two about how to use email to sell products & services.

 

And I love sharing what I know with business owners, other marketers, and up-and-comers who are where I once was… Wearing uniforms they don't want to wear & trying to find ANY way out.

 

So if you’re interested in finding out how YOU can tap into email marketing to compliment your product or service & increase sales…

 

Stay tuned.

 

I’m planning on revealing all my best tips, secrets, do’s-and-don’t, and discoveries MORE in 2023 🚀 

 

Bye for now,

 

Ian

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