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Are you a person of moral character? Read this to find out


Ahh you have your doubts.


You're not sure if you are, otherwise, you wouldn't have clicked.


Just kidding. I think we all get interested in stuff that has to do with our character or personality. Even though it is us, it's often hard to know oneself fully sometimes. There's always dark spots, corners we may have passed up, pieces we may not have but know need to be filled. I think that's why people are so drawn to personality tests, character quizzes, political surveys, or astrology.


We feel like we are special. But, sometimes we don't know exactly how...so...we let other people tell us why. Let someone else do all the work and we'll take the result.


Zodiac signs are funny. A basket full of adjectives for each sign almost guarantees you relate with at least a couple. You'll hear people say, "Oh my god you are such a pisces.." I find that hilarious. Although, if you asked me what I think about zodiac signs what do you think I'd say?


Nope. I think they're oddly correct most of the time.


But, that could be me searching for a way to feel unique. Who knows.


Anyways...


This email piggy backs on the abandoned cart email segue I wrote yesterday. I took the beginning and changed the end to fit the niche. I think it worked pretty well.


What do you think?


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Sub line: Are you moral? Read this to find out.


Have you ever heard of "The Shopping Cart" theory?


If you haven't, you'll wanna keep reading. It's some pretty interesting stuff.


So, the theory goes like this....


"The shopping cart theory proposes that an individual's moral character can be determined by whether they choose to return a shopping cart to it's designated spot or not."


Damn. Think about that for a second....makes sense doesn't it?


There's no one enforcing you to return the cart...


There's no "law" which states you must return the cart ...


No one really gives a crap if you return it or not....


The parking lot already resembles an abandoned cart graveyard....


And the cart receptacles are more spaced out than JFK's two front teeth.


BUT.


You KNOW it's the right thing to do and THAT'S the dilemma.


What do you do when no one is looking?


When no authority figure or law is enforcing your actions?


How do you act when you have the utmost freedom to make a decision?


I don't know...I just found it really interesting. And not only because I always return my carts (subtle virtue signal).


But my question is...


What do you do when you’re home alone, in your kitchen, and your kids/spouse's bag of chips is giving you the sexy eyes?




No one’s around...no one’s stopping you...and the bag of chips is already open.


If you took a handful nobody would ever know…


What do you do?


I guess only you know the answer to that…


But, if you did grab a handful...one person would know...and your inner-keto would be pretty upset.


What’s this mean to you?


Sometimes keto can feel lonely. It’s like a tennis match...you’re out there all by yourself...and it can feel like no one is on your side.


And if you don’t have a support system...every choice and responsibility is on you...there’s nobody there to keep you in line...or to discourage your bad decisions.


It’s like you’re on the show survivor but instead of other people on the island it’s a variety pack of potato chips, cookies, and wine coolers.


At the end of the day, keto can sometimes feel like it’s not a team sport.


But, if you want a little support on your journey, let my {Company name}/product} be your teammate.


It’s got a thirst for winning and it’s super competitive...it would win survivor easily...if it had legs.


Grab your new keto teammate at the link…


< Click here for a keto support buddy >


Talk soon.


{Business owner name} “sexy eyes” {Business owner name}


P.S. return your carts ;)


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